Nowadays, people have less time to wash their own cars and many would rather pay someone else, with the right equipment and supplies, to get the job done professionally. With car wash industry blooming, having a car wash business proves to be a lucrative opportunity – but convenience for customers is vital. If you are going to open a car wash business, you need to know how to choose a location that meshes well with your potential customers’ lifestyles to ensure a steady flow of business and decent returns.
In terms of demographics, you have to know who your target audience is and where they are most likely to live, shop or play in terms of their lifestyles. You want to be as close as you can to them because if they have to go out of their way from their normal routes to use your service, chances are they will look for another car wash location that is closer to them.
Even if you are where these people congregate e.g. in shopping, commercial or recreational areas, eateries, residential areas and apartment blocks, are they in sufficient numbers? As with any successful business, it is not only the right customer but the production volumes must be constant and steady.
If you have not already done so, get an estimate of the business traffic needed to make your business profitable, ensure the density of your target market in your chosen locale meets and better still, beats your estimates. The more popular the vicinity, the denser the numbers, the better the chances your marketing efforts in building strong and regular demands for your services.
After you have narrowed down the ideal spots that have a good concentration of potential customers, it is vital to do a market analysis of your competitors in the area. You will have a tough time vying for clients where there are already many long established car wash businesses. So, do look into their car wash locations, the services they offer, their rates and packages, how long they have been in business, their business traffic, how accessible and attractive is their establishment, what niches they are missing that you offer, etc.
In meeting the above criteria on how to choose a location, a site that is easily accessible and visible to your prospective customers will come at premium costs. Before you sign on the dotted line, make sure that you are aware of local state laws (e.g. drainage, expansion, recycling, water management, etc.); licenses that are needed to open such a business and that the above expenses are well within your budget.
The homework has to be done right, analyzed accurately and then executed accordingly, in order that your car wash business starts off in the best possible position or location in this case, to win customers and beat the competition.
For further tips on how to succeed in the car wash industry, check out the DetailXPerts franchise blog for more and helpful insights.
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