Like any would-be entrepreneur who values his hard-earned money, you would undoubtedly think twice about investing in a truck wash business. Such concern is natural, especially if you have little resources to help you decide whether it is a viable earning opportunity for you.
To help you out, we have created this guide which outlines everything you need to know about this type of business.
First, you will be entering an unsaturated market. Yes, there are millions of car washes out there, but here’s the thing: most of them specialize in washing cars, not trucks. If you are a truck owner who understands the worth of your vehicle, where would you entrust your prized possession? A business that offers truck wash as an option or one that is built with trucks in mind? Yes, you got the point!
Second, you will be investing on something that answers a need. And that need is growing, with the DOT having stricter standards for truck cleanliness, drivers quitting their jobs due to health and safety issues, and passengers becoming more concerned with their health and well-being.
Third, you need not be a business expert. You don’t even have to love trucks! As long as you have the willingness and patience to learn, you can do it. Even veterans can open a truck wash business!
Fourth, when compared to other businesses, truck wash startup costs do not count much.
The next section can focus the reader on the decision what type of truck wash business they want to run – e.g. B2B or not, fixed site or mobile, what else? A relevant post on the topic that you can build upon and link to:http://www.detailxpertsfranchise.com/blog/2015/05/12/truck-wash- business-which- truck-wash-system- is-right- for-you/
see if there are more to build upon them and link to them if/where relevant.
There are two types of truck wash businesses – manual and automated. The difference, as their names imply, lie in the methods used. Both can be fixed-site, mobile, or self-service.
How much do you need for your truck wash business? What are the startup costs? How can you reduce your startup expenses? And in the event that you will need to get a loan, you must be aware of the role that your credit score plays to get an approval.
Although running a truck wash business is not as complicated as other businesses, there are some specifics you should be aware of. What types of tools and equipment should you buy? Should you prefer new or used? If you do not have enough funds to push it through, where can you get financing? What documents, permits, and licenses will you need?
This is why having a well-thought out truck wash business plan is recommended. It will guide you from day one onward. In it, you can put your financial assumptions, marketing and promotion strategies, and even exit options just in case you’d like to venture into another business.
Be aware that marketing and promotions will eat up a huge portion of your budget. But if you do it right, you will be rewarded for your efforts. Identify your target market. Who are the private truck wash consumers? How about the B2B truck wash consumers? Try to understand the needs and interests that influence the buying habits of each group. Then, create marketing and promotion strategies specifically for each. It is also a good idea to make customer profiles.
As mentioned above, you need to identify your target market. Explore all possibilities. Through your website and email campaigns, reach out to web-savvy customers. Bear in mind that millenials are very aware of what goes when it comes to marketing. So be authentic. Give value for value and they’ll help spread the word about you in social media.
Send direct mail to the seniors in your area. Yes, the senior demographic is a market you should be taking seriously. They make up 44% of the US population, have great purchasing power, and typically pay for the household utility bills. And, this market is 111 million strong, according to a Huffington Post article.
Also, find a target niche for your biz. Food and pharmaceutical truck owners, trailer owners, caravan owners, are some examples of target niches.
Some might say that building a team in the truck wash industry is difficult, what with employees coming and going as they wish. Not if you can establish a strong truck wash service team. This starts with a good recruitment process. Try to win the hearts of your employees. Talk to them, treat them with respect, reward deserving employees. Of course, you got to walk the talk! Be a leader, not a boss.
You must also be capable of resolving conflicts between employees. Conflict happens to families, more so with individuals who came from different backgrounds, have different perspectives and opinions in life.
Now we come to the heart and soul of your truck wash business, the equipment and detailing supplies. These will cost a lot of money initially, but if you choose the right ones, that cost will be made up for. Just a tip: price does not always indicate quality. There are equipment and products that are cheaper but not necessarily of poorer quality.
So do a lot of research before you let that cash out from your wallet. Read reviews, visit car wash forums so you’ll know which tools and equipment are worth investing in.
Starting a truck wash business without proper planning is like diving deep into murky waters. This is why you need to create an effective business plan. You have to have mission and vision statements. These will keep you on track in terms of achieving your goals. Here’s how you can create an effective one. You might face difficulties when you’re trying to write it. Here’s a free downloadable business plan to help you out.
Does starting a truck wash business overwhelm you? Check the DetailXPerts franchise opportunity. We are with our franchisees every step of the way – from researching the market, to deciding the type of operations to set up, through business and marketing planning, pricing strategies, initial and ongoing training, and more.