The results are in: the automotive franchise industry is on the rise. The Autocare Association estimates that the US automotive aftermarket will be worth $273.4 billion by the end of 2017. With over 4.2 million people working in the industry, we can see why! Over 90% of Americans now own cars, and that number continues to go up each year. Whether people are driving flashy sports cars or soccer moms are toting their children to practice, almost every family has some type of vehicle.
By 2020, there will be about 76 million units of vehicles aged 16+ years. The value of the aftermarket for those 8 or more years old is over $77.3 billion. More Americans are holding on to their used cars than ever, which helps generate more business for the industry. Used cars require more repairs and maintenance, and most drivers are willing to pay shops to keep their car updated than buy new ones from dealerships. This helps sales increase for large franchises that have small repair shops rolled into one company.
Oil change service recommendations are always changing: every 5,000 miles, 8,000 miles, etc. Every company has a different opinion on how often you should have your vehicle serviced. However, the one thing that you can’t argue; both new and used cars need service. Whether they are 10 years old or a few months off the lot, oil changes, and other services are required to maintain a car and keep it running. One of the best tips is to keep up to date with technology, and the services you provide will always be needed.
For example, cars have the oil change symbol that blinks at you when you’re low, but new car models are installing reminders for services. This alerts the consumer that they need a service done and oil changed before the oil has gone bad. Beeping at you with the 15% warning that you need to visit the shop for service: you all know what I’m talking about.
Another concern drivers have is the appearance of their vehicles. People consider the image their car displays when they are driving around town. Many of those people want an image of success and money, which will, in turn, cause them to spend more on accessories. From sleek rims to paint jobs, there is always a special customization people look for in the aftermarket of purchasing a car. This leads to the most prominent automotive franchise industry: detailing.
By 2021, growth in the car wash and detailing market will increase 1.7 per year. Cars are one of the biggest expenses people invest in, and they want to be able to show it off! Social status is important to nearly every American, and cars are part of that. Coming up with new ways to clean and detail a car is one of the best ways to make yourself stand out from other franchise industries.
Revenue opportunities continue to grow every year for car washes and detailing. The market for this specific franchise industry is nearly 50% of the total overall aftermarket, and is expected to increase by the end of 2017! Even further, the detailing industry is continuing to grow and develop new, environmentally-friendly techniques to use when servicing. Steam cleaning is the most eco-friendly detailing on the market today.
2017 is the digital age, and keeping up with the times is the best way to run your business. Every industry must be aware of this. Therefore, one of the most prominent trends to remember for this year: digital technology. Social media is one of the best ways to market to potential consumers. With millions of people on these platforms, you can reach a target market for your business. Facebook alone has over 2.01 billion monthly active users as of June 2017. This is a 17 percent increase year over year.
Car technology also advances every year with each new model that is introduced. There are 83.1 million millennials nationwide, a generation that lives on data. Use this data to your advantage! Personalize services and special offers based on the data that you currently have from consumers. Research what methods work, and what ones don’t. With more improvements in the auto industry, the detailing industry grows with it. People spend more money on the new technology they want and will spend more to help maintain the fresh image.
Interested in joining the ever-growing detailing industry? Set yourself apart and check the DetailXPerts franchise opportunity. We are with our franchisees every step of the way – from researching the market, to deciding the type of operations to set up, through business and marketing planning, pricing strategies, initial and ongoing training, and more.