Meet Our Customers

We've done our research so that you'll know how to engage your customers. Over the course of your DetailXPerts career, we'll compile loads of marketing data and promotional materials, so you'll be continually prepared to make the most of your car wash & professional detailing business.

Let's introduce you to some DetailXPerts customers:

A little over half of car wash customers are women. So get ready to appeal to moms and their busy home management lifestyle. Our convenient services are very appealing to busy moms.

Of all car wash customers, 63% are aged 50 or older. This means that many of your customers have spending capacity. With grown up, independent kids, these customers have freed up resources. Get ready to work with customers in their financial prime!

We're a modern business that offers convenient services. We're on the go and that's perfect for busy customers. Mobility is also great for our franchisees in that it eliminates expensive overhead.

Forty-one percent of car wash customers make over $75,000 annually. This means they have the resources to spend on car detailing services and they'll be selective of whom they choose. Offer them quality services and appeal to their environment-loving sensibilities, and you'll win them over.

Over one-third of car wash customers are under 40 years old. Young consumers are known to be loyal to brands they discovered in their younger days. Engage with first-time car owners and young adults, and show them what your car wash business has to offer them. Do this, and research shows that they will be more loyal to your professional detailing brand and business in the future.

59% of car wash customers are married. This potentially means double the customers, or at least a way to spread your name faster by word of mouth. Families will share stories about their purchases. So when you grab one spouse, you might just be able to grab the other!

Cars are a big part of their lives. Most car wash customers drive between 51 to 100 miles a week. This means their car is an essential part of their life. Demonstrate that you too care for their valuable possession, and they'll feel comfortable with leaving their cars in your expert hands.