If you would like to attract more car wash customers, here are 5 actionable and easy to accomplish tips to not only attract more clientele, but ensure loyalty and satisfaction;
1. Use the Internet and Social Media
Using the internet and social media to attract more car wash customers is a necessity in today’s market. Creating a website and blog, Facebook page, Twitter account, online business listings and yellow pages are all extremely cost effective and not very time consuming in relation to the traffic they can attract. In general, car wash customers will go on the internet when seeking out nearby car washes and recommendations. A considerable amount of business can potentially be lost if your presence on the internet is not made. Using social media is not only smart business, but it allows you to personally connect with your customers. Remember that even though you may have thousands of clients, a car wash customer wants to feel like they are your first, last and only customer.
2. Implement a Frequent Buyer Program
Car wash customers like to be rewarded for their loyalty. Offering a frequent purchase program allows your customer to feel like they are gaining something as compensation for their use of your service. The most common approach to this system is to offer a punch card, choosing whichever rules suit your company needs.
3. Host a Fundraising Event
When attempting to attract more car wash customers, place yourself in a good position in your local community by offering a fundraising or charity event. Choose a noteworthy cause that the community is interested in supporting and advertise that your car wash will donate a percentage of its earnings during a pre-determined amount of time. This will allow you customers to pamper themselves with a car wash while feeling a sense of philanthropy knowing that their actions are helping a worthy cause. Your car wash will appear thoughtful and generous, and it allows for socializing with prominent community members. By displaying the generosity of your car wash company, it is certain to increase both media coverage and word-of-mouth advertising.
4. Make up Contests and Giveaways
Offering a contest or a giveaway is a great way to attract new car wash customers and to invite existing customers back. People, in general, like the opportunity to win something for free that they would have undoubtedly had to pay for otherwise. You can advertise that for an entire month, any car wash customer who purchases a premium package or some other add-on service can enter into a draw to win something for free. These can be anything from free washes, free add-ons, free products, etc. The point is to make the customer feel that there is something worth winning, thus creating more traffic for your car wash company.
5. Offer a Referral Program to Your Car Wash Customers
Offering a referral program to your existing customers is a double whammy for increasing traffic and loyalty. By giving your existing customers a reward (such as a discount) for referring new car wash customers you will ensure repeat business from your regulars and hopefully create new long-term customers by dazzling them with your customer service skills and quality product.
The key to attracting new car wash customers is to put yourself in their shoes. Take an unbiased look at what your customers’ wants and needs are and come up with innovative ways to offer that to them.
If you are looking to expand or start a car wash business, start by considering the DetailXPerts Franchise Opportunity.
Enjoyed this post? Sign up for our newsletter to receive more valuable business and franchise info, ideas, and extras!