As we often do with pizza or even the occasional grocery deliveries, how awesome would it be if you could pick up the phone and call up a mobile business to deliver their pet grooming, car wash or hairstyling services right to your doorstep in the middle of winter?
As we often do with pizza or even the occasional grocery deliveries, think about how awesome would it be if you could pick up the phone and call up a mobile business to deliver their pet grooming or car wash or even hair-styling services right to your doorstep in the middle of winter? No traffic jam to contend with, no long waiting in line, lots of opportunity to get on and check off your “to do” list. That sounds like the ideal arrangement for a lot of busy moms and dads, professionals and other busy folks in general.
Moreover, that plays right into today’s consumers’ increasing mentality for anytime, anywhere – self-customized work, play, shopping, and lifestyle experience. When the recession hit, everyone’s pockets were squeezed, opportunities in the traditional market space shrunk and unfortunately, many people got laid off. The economy came to a screeching halt because fewer people were spending. If there was spending, it tended to be for essentials.
When squeezed into a corner and with very little to no sign of hope in sight, the enterprising had to break with the old convention of waiting to be employed. Instead, they set about creating opportunities and jobs for themselves by thinking out of the box.
That resulted in the birthing of a long string of mobile businesses such as: food trucks, pet groomers, day spas, mobile detailing, and car repair service. Then you have mobile merchandisers selling items ranging from sundries to second-hand records, and even mobile showrooms makes for an eye-opening and refreshing consumer experience.
They are fulfilling niches that regular brick and mortar establishments are just not able to do. When done right, the one-on-one customer connection and experience is just that much more personal. Serendipitously, the economic tightening squeezed out some pretty impressive mobile business milestones.
Conserve – Optimize – Sustain
As a consequence of the recession which meant more competition for a shrunken market for all businesses, inclusive of car wash outlets, and less resources for consumers to meet their demands, everyone has had to learn to do more with less. The trend in the car wash industry was for everyone to optimize on the systems, equipment and labor resources they had on hand; and yet, come up with more novel and “stand out” ways to sell their products and services.
Fortunately, car owners were hanging on to their vehicles 4 to 5 months longer than usual before changing or upgrading, thus making car cleaning and maintenance even more of a priority. Nevertheless, they too are keen on getting more “bang for their buck” for those services.
Timely To Be Eco-Friendly
Not many would associate the recession as the perfect time to become more eco-friendly but if you look at it from the perspective of the conservation and optimization of resources in order to sustain growth or just plain, survivability. You will then have the traits of what to be eco-friendly is all about.
If you happen to have a green car wash and/or detailing mobile business, you have a lot going for you if you do it right. Even the Environmental Protection Agency (EPA) – encourage consumers to opt for commercial car washes – in a concerted effort to conserve water.
With mobile services, it is a win-win, as it saves time and costs for the customer. On the other, the mobile detailing business owner creates a new income stream for their enterprise in what is perceived as a resilient and cool way. Not to mention the rapid technological advancements that have resulted in equipment that are smaller, transportable, eco-friendly and equally if not, more impactful.
DetailXPerts follow car wash trends closely as they know keeping a finger on the pulse of their customers’ needs is imperative to growing and sustaining a healthy and successful business. They not only keep apace in thought, they designed their equipment in a way that gives flexibility of choice to franchisees for a brick and mortar arrangement or for that of a mobile business.
Read more about our DetailXPerts Opportunity to find out a smarter way to start or grow your car wash business sustainably and profitably for the 21st Century.
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