If you think that the truck fleet detailing business is just a passing trend, you are in for a big surprise! Truck fleet detailing is a growing industry with low competition. Consider these important points as to why truck fleet detailing can be beneficial to your automotive franchise.
The Numbers Show the High Demand for Truck Detailing Services
General Motors Co.’s March 2015 report indicates that commercial and fleet deliveries were up by 12% last February 2015. Sales of trucks, including SUVs, vans and pickups, were up by 36% year over year. The rise in truck sales is not a new phenomenon. In fact, there has been a consistent increase in the truck population every year. A study from the Federal Highway Administration (FHWA) released in May of 2001 states that there has been a 21% increase in the truck population from 1992 to 1997, similar to the 22% increase from 1987 to 1992. With the ever-growing truck population and the need to keep all of them maintained and gleaming, the demand for truck fleet detailing has nowhere to go but up.
More and More Business Owners are Recognizing the Importance of Truck Fleet Detailing
Does a dirty old truck grab your attention? Do you notice when it looks shiny and new? “We notice the sparkle of the chrome on the big tractors and the detailing on the pickups. And if the truck does not shine, we notice that too…. But cleaning is much more than a frame-deep exercise,” says Cleaner Times Magazine.
This is where the importance of truck detailing comes in: restoring or even exceeding the condition of the truck’s surface finish and interior. In addition, detailing also protects the vehicle’s finish and upholstery. According to the same magazine source, “A dirty truck on the whole or in part gets people wondering about the reliability of the company, the driver, and the service. So if for no other reason than sending a positive message, companies that are serious about their enterprises keep their trucks clean.”
Truck fleet owners nationwide are acknowledging the fact that the condition of their trucks can make or break their reputation, and consequently, their revenue. Cleaner and shinier trucks attract more customers. Even an article from Government-fleet.com expresses the same opinion; “Maintaining clean vehicles also helps promote a positive image among community residents, in turn, enhancing the confidence residents have in public agencies.”
Few Аuto Spa Businesses Offer Truck Fleet Detailing Services
The various recommendations on how often a truck needs to be detailed can cause car wash owners to hesitate offering truck fleet detailing services. Some experts recommend that truck detailing should be done every 3 months. Other experts recommend truck detailing twice a year. Since truck detailing is not a daily or weekly necessity, many of the existing truck and car wash businesses prefer to offer truck washing only, detailing not included. Furthermore, auto spa owners in the past did not see the value of offering truck fleet detailing services. It’s only recently that auto spa owners started to see how beneficial this service could be to their automotive business. Now is the best time to add this service and beat everyone else to it. With less competition, you can be assured of a wider target market base.
Adding a Truck Fleet Detailing Service is an Excellent Marketing Strategy
Diversifying is an excellent growth strategy, as it allows you to have multiple streams of income that can often fill seasonal voids and increase sales and profit margins. Growth can result in better brand recognition and can build value in the business for employees and customers. In addition, other results include offering a wider range of products and services to a larger geographical market, and creating “economies of scale”.
Expanding your current car wash service or auto spa franchise to include professional fleet detailing services is like killing two birds with one stone. It can be one of the many ways to augment your revenue. More importantly, it can build customer loyalty. Offering truck fleet detailing services on top of other services shows your customers how you value them and the success of their respective businesses. This exhibits how you want to address all their needs. Thus, it enhances the customer experience. Adding fleet truck detailing services in your auto spa franchise will make you a one-stop shop like no other which can keep your customers coming back for more. This business expansion is an indirect marketing tool that will definitely bring your business more profit.
Including truck fleet detailing services in the add-on services of your auto spa franchise will not only guarantee you new customers; it will also help keep your existing customers happy. So get back to the drawing board and add in truck fleet detailing to the many services of your auto spa franchise. It’s going to be worth more than the effort. The high demand and less competition are perfect reasons for you to add a truck fleet detailing service to your auto spa franchise’s car wash menu.
Check out a franchise opportunity with DetailXPerts. You will be buying into a brand name that already has proven profit centers, including truck fleet cleaning services. Schedule an appointment now and you’ll definitely be a step ahead of everyone else.