Like any marketing strategy, blogging has pros and cons. Here are the points to consider when setting up and maintaining a car wash blog.
As a car wash business owner, surely you have thought of setting up your car wash blog. You’ve probably heard that there are a lot of benefits to be gained from a corporate blog.
As a matter of fact, more and more Fortune 500 companies are choosing to have corporate blogs; with 1 in 3 of these companies maintaining public facing corporate blogs, according to ACI Information Group. Surprisingly, of the 164 million blogs online, only 15% are corporate.
If it helps, then why isn’t everyone blogging? Or why do some car washes abandon their blogs after a few months?
What some car wash owners fail to see is that corporate blogging, like any marketing strategy, requires research and careful consideration of pros and cons. Here are the points to consider when setting up and maintaining a car wash blog.
The Advantages of a Car Wash Blog
A car wash blog is very easy to set up.
Advancement in technology has made it easy to set up a car wash blog. There are so many available platforms that are user-friendly nowadays. Almost anyone can quickly learn how to set up and update a corporate blog without much difficulty. All you need is an employee who has solid writing skills, or you can actually do it yourself. Plenty of websites offer blog templates. Blogging systems are also very easy to obtain.
A car wash blog is a low-cost advertising and marketing strategy.
Your car wash blog is one of the many car wash marketing strategies you can implement. It will give people a reason to visit your car wash website. Statistics show that it can drive more traffic and can be beneficial to your website. This consequently increases your customer base. It is cost-effective and far reaching. Studies show that social media sites and blogs reach 8 out of 10 of all U.S. Internet users and account for 23% of all the time spent online. These values came from the content marketing platform company, Content Markeeter.
A car wash blog builds your reputation.
A car wash blog is the perfect venue for you to assert your authority. Your posts can be written in a way that will show your expertise in the car wash industry. Thus, a strong online presence. According to research by SociaMediaPearls.com, 60% of consumers feel more positive about a company after reading content from its site. A car wash blog lets people know that you know what you’re doing and makes them trust you.
A car wash blog builds a stronger relationship with customers.
The personal quality of a car wash blog builds a relationship between you and your customer. The comments section encourages your readers to interact with you. As you communicate with them, a sense of community begins to develop. In the process, your car wash blog helps you create loyal customers. This will be beneficial in the implementation of your car wash marketing strategies.
The Disadvantages of a Car Wash Blog
A car wash blog is not easy to maintain.
It is easy to start a car wash blog. However, it could become challenging to maintain it over time. You have to consistently come up with topics to write about. It is important to keep your car wash blog active by updating it as often as you can. Some companies with inactive blogs said the reason of inactivity is that they ran out of topics to write about. It takes a great deal of creativity and energy to keep churning out fresh and interesting material.
A car wash blog is time-consuming.
Sure, a car wash blog can give you marketing at a very low cost or no cost at all. However, it requires a lot of your time. You have to think of topics to write about. You have to write articles, edit them and publish them. You have to maximize your car wash blog and be consistent with publishing posts. You may have to hire someone to do it for you or assign an employee to devote most of his time to managing and maintaining your car wash blog. In fact, 9% of companies employ a full-time blogger as reported by wpvirtuoso.com.
A car wash blog can be too informative for comfort.
One of the risks of having a car wash blog is that you may inadvertently reveal too much information. You have to be very careful that you don’t give out trade secrets when you post tips and tricks or how-to’s on your car wash blog. You might be providing competitors with important information that could put your car wash business at risk.
A car wash blog may get you unwanted publicity.
As mentioned, your car wash blog is a way to have a two-way communication with your customers. Satisfied customers can provide testimonials on how great your car wash service is through the comments section. This is a double-edged sword as unhappy customers may also post the issues they may have had at your car wash. This is why you have to be diligent and timely in replying to comments. Be it positive or negative. And keep in mind that 42% of consumers complaining in social media expect a 60-minute response time as identified by the digital marketing advisors, convinceandconvert.com.
There are so many ways you can benefit from a car wash blog. However, it may not be for everyone. The fact that many companies do not continue the blogs they started tells us why this is so. Perhaps, you need a strong ally to help you with the various marketing areas you need explored for your car wash business. A car wash franchise may just be the answer to your queries. Check out this form and DetailXPerts will be glad to help you.
Tell us your fears, anxieties and questions about setting up a car wash blog. The comments box is waiting for you.
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