A car wash business owner needs to have a truly exceptional car wash blog. How to have one? Here are some tips from DetailXPerts.
A car wash blog is a cost-effective and easy way to promote your car wash business. When done right, it’s a proven way to establish a strong online presence. It can illustrate your expertise and develop better customer relationships. In effect, it can increase your revenue. Some car wash blogs though, do not fare so well. Some blog articles seem uninteresting despite their informative content. This is because a lot of car wash blogs compete with each other for the attention of the same target audience. Thus, you need to have a truly exceptional car wash blog. Here are tips on how you can boost your car wash blog and its performance to reap the benefits.
Optimize the old contents of your car wash blog
Do you still remember your old posts? It’s so easy for them to fade from view. Do not let them be forgotten. Instead of creating new posts all the time, update the old posts to make them relevant to today’s car wash consumers or car wash industry updates. Another option is to link your old posts to your new articles. This idea, according to business blogger Denise Wakeman, will allow the readers of your new post to go deeper into a related topic. Another way to maximize your efforts is to provide your readers a content discovery vehicle. You can create a “Top Posts” section where your readers can browse through your best contents, including the old ones. Or you can publish an article like “The Ultimate Guide” where you can feature previous posts about a specific topic. Be creative in helping your readers discover your previous articles.
Utilize email marketing for your car wash blog
Believe it or not, email marketing is still the top marketing tactic for businesses. Email marketing can be very effective. According to a research by Marketing Sherpa, 91% of American adults like to receive promotional emails from companies they do business with. Meanwhile, McKinsey & Company writes in an article that email is almost 40 times more effective than Facebook and Twitter combined in helping your business acquire new customers. Email marketing is a great way to drive lots of traffic to your car wash blog and promote your car wash. With a substantial amount of subscribers in your mailing list, you can promote your latest posts through email. Develop an email campaign that lets you share your posts on your car wash blog. You can also use email to set up a survey to find out form your readers what your best content was and what they want to see more of and less of. There are a lot more ways you can use email to boost the performance of your car wash blog. You just need to be creative and innovative.
Share your article multiple times on social networks
Share your car wash blog post more than once. Articles are often published and distributed across social media channels once. And then, they’re forgotten. Sharing your car wash blog post multiple times gives the people who missed the initial communication a chance to see your post. Kissmetrics suggests that you develop a sharing schedule so you avoid spamming. The goal of the schedule is to create a “peppered” social media approach that will help you get more clicks. You can also try Forbes.com’s recommendation about tweeting your post multiple times with different teaser quotes. For example, your first tweet could be just the title of your car wash blog post. The second tweet may contain a quote from the same post. And your third can be a question. This prevents you from looking like a spammer. In addition, the different headlines can attract different readers for your car wash blog post.
End your car wash blog post with a call-to-action
What do you want your readers to do at the end of your car wash blog post? You should end each post with a call to action that supports your business goals. It seals the deal with you and your audience. Make sure that your call to action statements are clear, strong and focused. As Huffingtonpost.com says, “a call to action is a clear statement instructing your visitors what to do or how to reach a goal.”
Interact with your customers with a Q&A section
Remember that you are writing for your customers. In essence, your car wash blog is supposedly there to help your customers. They are reading your blog to look for answers to their problems. They may also need new ideas or suggestions about what’s new in the car wash industry. Invite your readers to ask you questions. This way, you will be able to demonstrate your expertise. At the same time, you get ideas for your next car wash blog post. Just be sure that you answer the questions right away. According to a recent American Express survey, 32% of respondents who have attempted to contact a company through social media for customer support expect a response within 30 minutes while 42% expect a response within 60 minutes.
If you follow these tips on how to boost your car wash blog’s performance, you will surely see an increase in your website traffic. Your car wash blog will also get more attention. You will consequently get more leads and more profit in the long run.
Do you have more ideas on how to boost your car wash blog to get more customers? Do you also have questions on how to get your car wash blog a jumpstart to success? Get them posted on the comments box below.
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