One large demographic to consider is the group of web savvy customers. Read on & learn how to revise your car wash marketing strategy to target this group.
In today’s competitive auto detailing business industry, car wash marketing should be more and specifically targeted. For a car wash business to remain on top, there should be a strategic marketing approach for every subgroup in your target market. One large demographic to consider is the growing number of web savvy customers. Continue reading and learn how to revise your car wash marketing strategies to target web savvy customers.
Car wash marketing plan should be interesting
Web savvy customers live in a world of multicultural differences, varied choices and unlimited options. Your product or service should first
catch their attention. In the same way, your blog or website should be interesting. Your articles should be catchy. Furthermore, they should sustain the interest of this group of market. Research what’s new in the market. Be creative and showcase the uniqueness of your brand via your car wash marketing strategies.
Use logic as guiding principle
According to Manobyte.com, none of the demographics in today’s customer base is as elusive as the tech-savvy customers. Tech-savvy customers are also known as “Logical Learners”. Thus, you have to lay out your brand as the most logical choice among all other options. This should be the core of your marketing strategy. Do away with the emotional ploys, false promises, bribe, or vague solutions to your customers’ issues. Bottomline: Web-savvy customers will pick the most logical choice of all. Make sure your strategy is interesting and always be cautious that your copy has worth. According to a veteran public relations consultant, Claire Celsi, this group of customers are “smart shoppers”. Instead of signs, buzzwords and the additional trimmings, they are looking for value. Other experts also consider this demographic to be millennials, (the tech and web savvy generation). Bigdoor.com says that for millennials to love your service, your have to offer something valuable. Apart from the above mentioned requirement, the overall customer-brand relationship needs to be taken into consideration in the overall marketing strategy too. Remember, for your car wash marketing plan to hit web savvy and tech savvy customers spot on, it should picture your brand as the most logical and most practical among all the choices available in the market.
Create personalized customer experience
It is a fact that most customers want a unique and pleasant experience with your business. All the more with web savvy customers. According to Entrepreneur.com, this technology savvy group want to make sure that the company is paying attention to what they need. It is not enough that you acknowledge their issues. Make sure you follow through. Offer another option if one solution does not completely fix the problem. Layout several variants and selections in your car wash menu. This will show your customers that you are considering the differences and the choices of this customer group. A personalized service will also entail a more “human” approach to your customers rather than canned or automatic replies. According to businessknowhow.com, you can offer short and helpful videos in your marketing materials. The video can use a more casual tone that customers can relate to instead of using jargon or more technical terms.
Be consistent and be on top of things
Carcareconnect.com tells us that there are 4 types of web-savvy customers. One is the organic searcher, a product of your effective SEO campaign. The pay per click customer or the shopping around customers. The review site readers. They are getting services from you because your rating is trustworthy. Lastly, the groupon buyer, or one who patronizes the services due to coupons. These groups of customers can decide to stay or go depending on the experience they will have. For your car wash marketing to be effective to target them, you need to be consistent! Make sure you and your staff would be able to answer all the questions when they ask about your services and products. This includes online questions, phone-in questions or even questions from walk-in customers who may have searched your name from the web. All the staff should have consistent answers. Your social media page is very important in this aspect. It should be manned and monitored. If you use coupons, make sure you include promotional dates. You would not want your customers to be disappointed because you failed to inform them that the promotion has ended.
Keep your optimism
You would be surprised that in the Linked-in article entitled 7 Habits of Web-Savvy Entrepreneurs, the author suggests that your online network should have a positive personality. This will also reflect a positive brand and be in line with the times. According to Partners and Harrison.com, 2015 is the year of brand positivity. Most brands want to connect with millennials by focusing on positivity. However, the same article cautions business owners and said, “Make the positive energy about your brand and what it can deliver. Don’t just use it to make people feel good about your advertising and marketing.” Remember that the web savvy customer is interested with positivity but so with authenticity.
Focus on action
Adweek.com says in their October 2014 article that millennials and web-savvy customers are action oriented. They are expressive. They speak their mind but they are more interested in problem solving. Include how-to’s, practical tips, lifehacks and the best way to maximize their time and money with the use of your products and services in your car wash marketing plan.
To make your car wash marketing plan fit for this very important demographic of web savvy customers, you should be able to walk in their shoes and talk their language. Ideas togo.com says, you need to treat web savvy group and millennials like there are partners in your business and not just a purchaser. Because true enough, they influence a lot of aspects in your business and they know their worth in your car wash marketing plan.
There are a lot more things to consider to target the web savvy car wash and truck wash customers. Subscribe to our newsletter and let the most creative and innovative leaders of the car wash industry and the people behind the world’s first eco green car and truck wash that uses steam cleaning for washing vehicles share a lot of valuable information that can help your business succeed.
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