Car wash marketing has always been most exciting during the holiday season. Here are some tips on how to redefine your marketing strategies.
Car wash marketing has always been most exciting during the holiday season. The merriest time of the year, as what most people say is also the time when customers feel most festive, generous, extravagant and most rewarding to themselves and to their prized possessions. As a car wash business owner, this is the best time to redefine your marketing plan. Read on!
7 Car Wash Marketing Tips this Holiday Season
All customers are eager to feel the warmth, joy and the magic that the holiday season brings. Decorating your car wash with Christmas decors send the message that you are celebrating with the rest of the community. Smallbiztrends.com recommends dressing up your logo or blog site. You can also do the same on your social media pages. It does not have to be a totally new logo. You can add a Santa hat or a mistletoe, a Christmas tree perhaps on your Twitter or Facebook page. Of course, it would be best if you could also decorate the car wash location. Start with the administrative office or the customer waiting area. A car wash equipment manufacturer’s blog says that this gesture can inspire nostalgia. However, it cautions that holiday themes should be neutral to include customers of various cultures. According to Qualitylogoproducts.com, when you decorate, people passing by will surely notice your decorations. This is a chance for your car wash slogan/ car wash sign to be noticed. Who knows, they may have been looking for a car wash service shop for a long time and might give your service a try?
All customers love gifts. Entrepreneur.com suggests you turn products or services into gifts. In the case of an auto detailing service business, you can offer gift cards with discounts for family members of frequent customers. You can also give out holiday tokens for every car spa, other services, etc. You can also give free coffee or hot choco when customers are waiting for their cars to be washed. Massplanner.com states that “the value of every purchase is scrutinized closely at this time of year. This is the best time to give special offers. Highlight the value of these exclusive offers that your customers cannot say no to.” On the other hand, Melanie Duncan, an online marketing expert says, “The more you give to people, the more they want to give back to you”. They will give back to you by showing their loyalty. This gesture can build brand value and get people to rave about your service and offers.
3. Have a heart!
Consumers nowadays do not just look at value of service. Neither do they look at the experience with your company alone. They also look at the totality of the brand and overall image of your company. They want a brand that does not only operate for profit but also cares for the community. MarkVII.net says you can partner with a local charity. You can organize gift giving events. You can have special offers where half of the car wash service price will go to a nearby orphanage, environmental group, charity organization, etc. Nobody says no to a good cause; you’ll definitely have lots of sign ups.
4. Holiday rush is good news
True! Everyone’s excited, frantic, and in a rush during the holiday season. Use this to your advantage. Wordstream.com shares that you can make this fact work for your car wash marketing campaign. When people are looking to give unique gifts, you can offer free coupons for a car wash, or a mobile car wash service. You can group certain packages from your car wash menu and offer them to customers who have not yet decided what they want for their car on their visit. For example, you can take 10% off the combined price of car wash plus a clear coat finish. It would be time saving if they do these services altogether rather than going back for another trip to the car wash – plus they’d get 10% off. The same article suggests you should make your social media campaigns and posts to be the answer to you customers’ holiday woes and stresses.
5. Plan ahead
Car wash business owners with car wash marketing campaigns that plan and start ahead have a higher potential for success. US Small Business Administration agrees with this tip and says that businesses that start late would most probably be running the same types and themes of campaigns all over again. They will not be able to allot marketing budget accurately if the strategies and plans are made last minute. Furthermore, if there will be holiday themed events, these will have to be planned out in advance. This is to ensure you can get more people to join and participate. Otherwise, it will not be a success and will not boost your profit at all.
6. Keep track
Remember to keep track of how effective your campaign had been. This is very important. You need to know whether you should be doing this holiday campaign again next year or you could do this car wash marketing campaign all year round. A tip form verticalresponse.com is to make your holiday marketing measurable so you can use this as reference for next year’s campaign and the overall car wash marketing plan.
7.Don’t be afraid to experiment!
As with any marketing campaign, one cannot be certain if it’ll actually translate to profit. You have to think out of the box! Innovate! Experiment! Try something new. You can even ask your customers beforehand what holiday offers are they looking forward to avail. If you are hesitant to launch the campaign immediately, you can test the waters using social media. Have a survey. Ask questions via social media. You can use a hahstag and see how your idea works with your target market. The options are endless. You can even create your own car wash holiday! Go ahead and don’t hesitate to implement your holiday car wash marketing ideas.
The holiday season is when every car wash business is running a special promotion, make your holiday campaign standout! Be one of our franchisees. You’ll get to work with Detailxperts, the most experienced car wash experts today.
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