DetailXPerts’ growing franchise system continues to expand and conquer new territories. The first quarter of 2020 is seeing the opening of 2 new detail locations in Tennessee and Arizona. With them, the company is continuing its hard work towards fulfilling its ambitious strategy to bring the exquisite auto spa experience to more business, institutional, and residential clients across the US. The entrance into the Gatlinburg and Phoenix mobile auto detailing markets is a yet another milestone completed.
Overview of the Gatlinburg and Phoenix Mobile Auto Detailing Markets
The Gatlinburg, TN, auto detailing market is characterized with a number of separate, small service providers with no prominent leader. Most of them focus on basic car wash services using conventional water-wasting methods. Few offer higher-level detailing packages. However, none of them specializes in eco-friendly steam cleaning services. At the same time, market trends show a rising demand for high-quality detailing services both from residents and businesses in the area.
The obvious market niche opportunity is a chance for DetailXPerts to introduce a whole new industry to the area. Our patent-pending technology that allows for cleaning cars with steam will mark the beginning of a new trend. We are in the position to share our vision and set an example of how vehicles are to be washed to perfection while keeping the environment clean and safe.
According to The Guardian, sociologist Andrew Ross labeled Phoenix as the “least sustainable city in the world” in 2011. Rainfall is minimal. The number of dust storms rises, threatening driver safety. The Colorado river, the state’s main water source, is drying up. Two-thirds of Arizona is facing severe to extreme drought. The region is in painful need for ecologically-sound solutions. Phoenix’s ~1.8 million cars (data as of 2018) can surely contribute. Their owners need to switch to water-saving cleaning methods and our Phoenix mobile auto detailing services with steam can be just the right decision.
DetailXPerts’ Entrance into the Gatlinburg and Phoenix Mobile Auto Detailing Markets
The world’s first eco-friendly vehicle steam cleaning franchise system enters both the Gatlinburg and Phoenix mobile auto detailing markets with 8-people teams. The company already started operations in Gatlinburg back in January. The Phoenix mobile auto detailing unit saw its official launch just a few days ago, on March 2. Both locations will soon get their own online presence to help customers book an appointment with them. Their websites and social media properties will be active in a matter of days, the company’s marketing team assures. Inquiries from residents, businesses, and local institutions and organizations are welcome. Special rates will be available for long-term contracts.
Where to Next?
Gatlinburg is a key point in DetailXPerts’ plan to establish its leadership position in the eastern part of Tennessee after conquering the southeast with its Chattanooga operations. Logically, now the company turns west to Knoxville. From there, it will only be a matter of time to conquer the Nashville mobile auto detailing market as well.
Central Arizona is a well known territory for DetailXPerts, having served the Scottsdale region before. However, the focus is now on offering Phoenix mobile auto detailing services that will contribute massively to improving the area’s environmental situation. Additionally, the company is working on entering EPA’s SmartWay program. This affiliation will further boost our dedication to sustainability in business. Moreover, it will give us a chance to establish a more meaningful relationship with our local Phoenix clients in the trucking and logistics industry.
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