There’s no hard and fast rule for conducting a marketing audit. Every business is unique, every milestone is critical. As you run and grow your busi...

For a startup carwash business the competition is steep and the market often finds alternatives that best suit their needs. Therefore in trying to car...

Solid marketing controls in a business plan provide a launch pad for consumer interaction and an in depth understanding of the pricing strategy you wi...

With over 15,000 registered and operational car wash establishment businesses within the U.S.A, it is paramount owners employ Marketing Mix Strategy i...

At a quick glance, there does not seem to be much of a difference between marketing strategy and marketing plan. After all, just as business strategie...

The marketing and planning process of your business is the most critical stage that will give you the green light to invest in your own business or bu...

Without a clear framework, the implementation of your marketing plans can and will easily go awry due to the many moving parts required to work toward...

4 stages of the marketing planning process to be successful. Whether you own a big, medium or small sized business, the marketing planning process is ...

When going into a long term commitment, business or personal relationship, some people jump in with their eyes closed and hope for the best. It pays, ...