Franchise value can be determined by various factors. What are these determinants? Read on and find out....

Is the automotive industry missing the mark when it comes to marketing to female consumers? The fact that many people still consider the auto industry...

Did you know DetailXPerts Franchise has a new LinkedIn column on the automotive, car wash, and auto detailing industries? The column is entitled â...

Marketing is an essential part of your business' success. There can be many barriers to marketing planning, so we have put together a list of helpful ...

Always remember that your marketing strategies should have a healthy margin that allows you to spend a bit more than you planned while still leaving a...

Mixing and matching strategies together confuses you and stretches your resources to the breaking point therefore you have to select the right marketi...

You need to set very particular marketing objectives for yourself so that you can check how far you’ve come since you first opened up shop....

You have heard it not once, twice or thrice - why social media is important, how it manages to improve page rankings and its other benefits proliferat...

There’s no hard and fast rule for conducting a marketing audit. Every business is unique, every milestone is critical. As you run and grow your busi...

Writing a SWOT analysis is just like doing your homework. Once you have the data ready, you can move on to the harder steps in building your business,...