Consumers now have much more information and are more selective than they used to be. These days, people like to explore their options and do their re...

Market segmentation is an extremely useful marketing technique that is widely used in the business world. It involves categorizing or dividing a large...

You can have a good business with great potential but a lack of brand awareness will seriously hold it back. Customers can’t find you if you are inv...

Customers love a bargain. The phenomenal success of Black Friday, the epic shopping event driven by major discounts and deals across a range of differ...

Is the automotive industry missing the mark when it comes to marketing to female consumers? The fact that many people still consider the auto industry...

If you are a car wash or truck wash business owner thinking of ways  to boost your car wash profitability, it is about time you consider offering ste...

Loyalty programs, they can not only give a customer what they want, but can increase your revenue stream. Whether we realize it or not, there are loya...

In this day and age where car wash franchise marketing competition is stiff and real tight, a lot of thought has been given to the use of loyalty car...

For many small businesses, the New Year represents a fresh start. For others, the New Year is simply a continuation, a time to streamline those habits...

What really makes customers come back for more? Customer loyalty is the combination of efficient services, quality products, and topnotch customer ser...