Market segmentation is an extremely useful marketing technique that is widely used in the business world. It involves categorizing or dividing a large...

You can have a good business with great potential but a lack of brand awareness will seriously hold it back. Customers can’t find you if you are inv...

Customers love a bargain. The phenomenal success of Black Friday, the epic shopping event driven by major discounts and deals across a range of differ...

Is the automotive industry missing the mark when it comes to marketing to female consumers? The fact that many people still consider the auto industry...

If you are a car wash or truck wash business owner thinking of ways  to boost your car wash profitability, it is about time you consider offering ste...

Have you considered introducing a loyalty program into your car wash business? There are many advantages this could bring to your business including r...

In this day and age where car wash franchise marketing competition is stiff and real tight, a lot of thought has been given to the use of loyalty car...

For many small businesses, the New Year represents a fresh start. For others, the New Year is simply a continuation, a time to streamline those habits...

What really makes customers come back for more? Customer loyalty is the combination of efficient services, quality products, and topnotch customer ser...

As with anything else, car wash coupons must be used wisely in order to reap the benefits that they can provide. These coupons can increase the influx...